Free Tools · ROAS Calculator
Calculate your ROAS & ad break-even point.
Enter your campaign numbers and find out in seconds whether your ads are profitable.
Shipping, packaging, marketplace fees, etc.
Your results will appear here
Enter your ad spend & revenue, then click Calculate ROAS
01
What is ROAS?
Return on Ad Spend: how many rupiah of revenue every Rp1 spent on ads brings in. A ROAS of 4 means Rp1 in ads → Rp4 in revenue.
02
Break-Even ROAS
The point where your ads neither lose nor make money, which depends on your margin. The higher your COGS, the higher the ROAS you need to reach to be profitable.
03
How to Optimize
If your ROAS is below break-even, lower your COGS by negotiating with suppliers or raise revenue per click with a better landing page.
Track ROAS across all channels in one dashboard?
SalesMetriX by Ventera brings Google Ads, Meta Ads, and your marketplaces together in one automated report, every day.
SalesMetriX Shopee sales dashboard →Frequently Asked Questions
What is ROAS?+
ROAS (Return on Ad Spend) is a metric that measures how much revenue is generated for every rupiah spent on ads. Formula: ROAS = Revenue / Ad Spend. A ROAS of 4 means every Rp1,000 spent on ads generates Rp4,000 in revenue.
How do I calculate Break-Even ROAS?+
Break-Even ROAS = 1 / (1 - COGS%). Example: if COGS is 40% of revenue, then Break-Even ROAS = 1 / (1 - 0.4) = 1.67. This means your ads must generate at least Rp1.67 for every Rp1 spent to avoid a loss.
Is this calculator free?+
Yes, Ventera's ROAS Calculator is completely free and does not require any login or registration.
What is a good ROAS for Shopee/TikTok ads?+
There is no universal number: a good ROAS depends on your product margin. In general, a target ROAS of 3-5x suits products with a 30-50% margin. If your COGS is 60% of the selling price, your break-even ROAS is already 2.5x, so a 3x ROAS is already profitable. For Shopee Ads and TikTok Shop ads, a ROAS below 2x usually means a loss after platform fees and shipping costs are deducted.